Focused reviews and recommendations
An independent assessment of a specific issue, with clear findings and practical recommendations.
Services
Experienced help for meaningful work
Sunday Morning Consulting supports businesses with commercial decisions, process improvement and defined projects that benefit from additional senior expertise. You can engage me for a focused review, a specific deliverable or a broader assignment, depending on what you need.
01 / Decisions
Commercial strategy and decisions
Make clearer choices about where to focus.
When resources are limited and opportunities compete for attention, deciding what to prioritize is essential. I can help you review your commercial situation, challenge assumptions and develop practical recommendations to guide your next steps.
Areas of support include:
- Portfolio and SKU prioritization: Understand which products deserve investment, improvement or reconsideration.
- Brand and category planning: Assess opportunities, priorities and the choices needed to support growth.
- Market and channel planning: Translate commercial objectives into practical market and customer actions.
- Marketing investment and activation: Evaluate alternatives and improve the balance between reach, impact and cost.
Assignments can range from an independent review of a specific issue to developing a more comprehensive set of recommendations and action plans.
02 / Ways of working
Process (re)design and ways of working
Make existing processes work better.
Over time, business processes can become unnecessarily complicated, unclear or simply less effective than they should be. I help businesses assess how work gets done, identify what causes friction and develop simpler, more effective processes, with clear owners and participants, and supporting tools.
Relevant work includes:
- Planning and review cycles: Improve the structure, timing and usefulness of business planning and performance reviews.
- Roles and responsibilities: Clarify ownership, decision-making and the handovers between people or functions.
- Marketing and sales workflows: Improve coordination, reduce duplication and make execution more consistent.
- Agency and partner management: Define clearer briefs, responsibilities, review routines and ways of working.
- Practical tools and templates: Design or adapt planning, reporting and management tools to support the improved process.
Sometimes the right solution is a small adjustment to an existing workflow. In other cases, a more substantial redesign is justified. The objective is always a more effective process that works for the people using it.
03 / Senior support
Tailored senior projects
Move your project forward with experienced support.
Some projects need additional expertise or capacity, but don't justify a permanent hire. I can take responsibility for a clearly defined commercial or marketing project, working independently or alongside your existing team.
This might involve assessing a business challenge, developing a plan, designing a tool, improving coordination between teams or supporting the implementation of an agreed solution.
We agree the scope, deliverables, responsibilities and timetable before the assignment begins.
Ways to work together
Process and tool development
Design or adaptation of a process, framework or working tool, with implementation support where required.
Defined senior projects
A specific commercial or marketing assignment with agreed outputs, timelines and responsibilities.
Longer-term support
Recurring or extended involvement for businesses that require ongoing senior expertise without committing to a permanent role.
The scope can cover a single stage of work or a wider project from diagnosis through implementation.
An example of work I've done already
Portfolio review and SKU prioritization
Completed an independent review of a consumer products manufacturer's portfolio, assessing its structure, commercial performance and opportunities for improvement.
The work included portfolio segmentation and SKU-by-SKU assessment, leading to agreed actions with the client. These covered reducing duplication, addressing weak margins, discontinuing underperforming products and identifying products with stronger commercial potential.
The recommendations helped simplify the range and improve its commercial viability.
Client and product details and commercial outcomes remain confidential.
Let's discuss what your business needs.
If you have a commercial challenge, an existing process that needs improving or a project that would benefit from experienced external support, I'd be happy to discuss it.
We can establish whether I can help, what work would be useful and the most appropriate scope for an assignment.